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How to Connect Your WhatsApp Catalogue with Shopify and Start Selling: A Beginner's Guide

Apr 3

4 min read

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Introduction


Integrating your Shopify store with WhatsApp can significantly boost your sales by allowing direct communication with customers and showcasing your products on one of the most widely used messaging platforms.


WhatsApp’s Catalogue feature enables businesses to display their products within the app, making it easier for customers to browse and purchase. This guide provides a step-by-step process to connect your WhatsApp Catalogue with Shopify, helping you get started on this powerful sales channel.


Prerequisites


Before diving in, make sure you have the following essentials ready:


Step-by-Step Guide to Connect WhatsApp Catalogue with Shopify


1. Set Up Your WhatsApp Business Account

  • Download the WhatsApp Business app from the Google Play Store or Apple App Store.

  • Set up your business profile with all relevant information, such as your business name, logo, address, and a brief bio.

  • Enable the Catalogue feature within the app to start adding your products manually.


2. Create a Facebook Business Manager Account


  • Go to Facebook Business Manager and create an account if you don’t already have one.

  • Set up a Facebook Business Page (if you don’t have one) and link it to your WhatsApp Business account.

  • In Business Settings, navigate to Accounts -> WhatsApp Accounts and add your WhatsApp number.


3. Connect Your Shopify Store to Facebook


  • In your Shopify admin panel, go to Sales Channels -> Facebook

  • Connect your Facebook account to your Shopify store by following the prompts. This step will sync your Shopify products with your Facebook page.

  • A product catalogue will automatically be created in Facebook Commerce Manager, which you can then link to WhatsApp.


4. Link Your Facebook Catalogue with WhatsApp


  • In Facebook Commerce Manager, go to Catalogues and select the one synced with your Shopify store.

  • Navigate to Settings -> WhatsApp and link your WhatsApp Business account.

  • Double-check to ensure that all your products are visible in the Catalogue within the WhatsApp Business app.


5. Start Selling via WhatsApp


  • With your products now linked, customers can browse your Catalogue on WhatsApp and place orders directly.

  • Use WhatsApp’s messaging tools to communicate with customers, provide support, and complete sales transactions seamlessly.


General Setbacks


  • Catalogue Synchronization Delays: Occasionally, there may be delays in syncing products from Shopify to WhatsApp. Regularly verify that all products are accurately listed.

  • Payment Integration: Since WhatsApp currently doesn’t have a direct payment integration for all regions, you may need to manually guide customers through the payment process using other methods like UPI, PayPal, or Google Pay.


Links to Important Services



Common Errors and Challenges


  • Invalid Product Listings: Ensure all product details comply with Facebook’s Commerce Policies.

  • Catalogue Not Appearing on WhatsApp: Double-check that your WhatsApp number is correctly linked in Facebook Business Manager.

  • Payment Processing Delays: Educate customers on the payment process, as WhatsApp doesn’t have built-in payment gateways in many regions.


Best Practices


  • Keep Your Catalogue Updated: Regularly sync your Shopify store with Facebook to reflect any changes in product inventory.

  • Use High-Quality Images: Ensure all product images in your Catalogue are high-resolution and well-lit to attract more customers.

  • Customer Communication: Use WhatsApp’s Quick Replies and Labels to manage customer interactions efficiently.


FAQ


1. Can I automate my WhatsApp messages?

Yes, you can use tools like Twilio or WATI to automate and manage your WhatsApp messages.


2. Is there a fee to use WhatsApp for Business?

The WhatsApp Business app is free, but using the WhatsApp Business API (for larger businesses) may incur charges based on the number of messages sent.


3. What happens if my products don’t sync with WhatsApp?

Check the sync settings in Facebook Commerce Manager. If the issue persists, re-link your accounts.



Connecting your WhatsApp Catalogue with Shopify is an excellent way to expand your reach and provide a seamless shopping experience for your customers. By following this guide, you can efficiently manage your product listings and start selling directly through WhatsApp. Make sure to keep your Catalogue updated and engage with your customers regularly to maximize your sales potential.


Disclaimer :


The process outlined in this guide assumes a basic understanding of Shopify, WhatsApp, and Facebook’s business tools. For more detailed assistance, refer to the official documentation of WhatsApp, Shopify, and Facebook.

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