We can send promotional messages via WhatsApp, but there are specific guidelines and restrictions that need to be followed:
WhatsApp Business API:
You can send promotional messages using the WhatsApp Business API. However, these messages must be pre-approved templates called "Message Templates".
Templates are categorized into categories like transactional and marketing. WhatsApp reviews these templates to ensure they do not violate their policies.
Opt-in Requirement:
Users must give explicit consent to receive promotional messages. They need to opt-in via a specific action like checking a box on your website or interacting with your business.
Restrictions:
You cannot send unsolicited promotional messages or spam users. WhatsApp takes a strict stance on spam and unsolicited messaging, which may result in account suspension.
WhatsApp Broadcast Lists:
If you are using a WhatsApp Business App, you can create broadcast lists to send promotional messages to multiple users at once. However, only those users who have your number saved in their contacts will receive the message.
In summary, it’s possible to send promotional messages, but it’s crucial to ensure compliance with WhatsApp’s policies, including getting explicit opt-in from users and using approved templates.
