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Shopify Plus vs Shopify: What’s the Difference and Which One is Right for You?

5 days ago

3 min read

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Introduction


Shopify is one of the most popular eCommerce platforms, known for its ease of use and scalability. However, when businesses grow, they often face the decision of whether to upgrade to Shopify Plus—the enterprise-level version of Shopify.

If you’re wondering about the differences between Shopify and Shopify Plus, keep reading to understand their features, pricing, and which one is best suited for your business.


What is Shopify?


Shopify is a cloud-based eCommerce platform that enables businesses to create an online store, manage products, process payments, and handle customer interactions. It offers an easy-to-use interface, customizable templates, and various pricing plans catering to small and medium-sized businesses.


Key Features of Shopify:

  • Intuitive drag-and-drop store builder

  • Various themes and customizations

  • Secure payment processing

  • Inventory and order management

  • Marketing and SEO tools

  • Shopify App Store for additional functionality


Shopify Pricing Plans

  1. Basic Shopify – $39/month (ideal for small startups)

  2. Shopify (Standard) – $105/month (suitable for growing businesses)

  3. Advanced Shopify – $399/month (best for scaling businesses with more complex needs)


What is Shopify Plus?

Shopify Plus is an advanced eCommerce solution designed for high-volume businesses and enterprises. It provides greater scalability, automation, customization, and dedicated support compared to regular Shopify plans.


Key Features of Shopify Plus:

  • Advanced automation tools (Shopify Flow, Launchpad, etc.)

  • Dedicated account manager and 24/7 priority support

  • Greater API access for custom integrations

  • More customization options with Liquid (Shopify’s templating language)

  • Exclusive apps for businesses with high sales volumes

  • Ability to handle multiple stores under one account

  • Advanced security and compliance features


Shopify Plus Pricing

Unlike regular Shopify plans, Shopify Plus pricing is custom-based and starts at $2,000/month. The cost increases depending on your business size and needs, making it a significant investment for larger businesses.


Shopify vs Shopify Plus: Key Differences

Feature

Shopify

Shopify Plus

Pricing

$39 - $399/month

Starts at $2,000/month

Support

24/7 support

Dedicated account manager & priority support

Customization

Limited

Full access to Liquid and APIs

Automation

Basic

Shopify Flow, Launchpad, Scripts

Scalability

Suitable for small to medium businesses

Designed for high-volume, global brands

API Access

Limited

Full API access for integrations

Multi-store Management

Not available

Yes, multiple stores under one account

Checkout Customization

Basic

Full checkout customization with Shopify Scripts

Exclusive Apps

No

Yes, includes wholesale & automation tools


Who Should Use Shopify vs Shopify Plus?


Choose Shopify If:

  • You’re just starting out or running a small business.

  • Your monthly sales are below $50,000.

  • You need an easy-to-use platform without complex features.

  • You want to keep costs low and use third-party apps for additional functions.


Choose Shopify Plus If:

  • You run an enterprise or a rapidly growing business.

  • Your sales volume exceeds $1 million per year.

  • You need custom integrations, advanced automation, and dedicated support.

  • You require more flexibility in checkout customization and API access.

  • You operate multiple stores across different countries and need a centralized management system.


Conclusion


Shopify is a great option for small to medium-sized businesses, while Shopify Plus is best for enterprises that need advanced features, scalability, and dedicated support.

If you’re a high-volume business looking to optimize efficiency, automate workflows, and expand globally, Shopify Plus is worth the investment.


However, if you’re just starting or don’t require complex features, the regular Shopify plans should suffice.



Still unsure? You can start with Shopify and upgrade to Shopify Plus when your business outgrows the standard plans.


For more insights on eCommerce platforms, keep following our blog!, or reach us directly from our website

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